I’m a designer, art director, writer, and illustrator.
Primarily, I’m an explainer.
Over the years, I have designed thousands of visual pieces for hundreds of companies— all hungry to stand out.
The common thread? Every client has their own brand of a serious problem to solve. My approach is simple—find the most essential idea and communicate it with authenticity, enthusiasm and wit to those who stand to benefit.
Positioned to succeed. In 1987, a little company called Trimble Navigation was pioneering a new technology called GPS (Global Positioning System). They initially made a device for wealthy yacht owners but in the following five years grew into the survey, aviation, military and consumer markets. We designed over 150 pieces of collateral and advertising including the company's first two annual reports in 1990/91. For six years we created a brand based on educating audiences on the potential of a technology that would redefine location accuracy. We wrote and published GPS-A Guide to the Next Utility—a book that would eventually become the layman's manual for this revolutionary technology. We coined the phrase 'GPS-the ninth utility’ in predicting its future in our daily lives. Today, GPS is indeed a part of our daily lives, at virtually no cost to the user.